penny(便士)-pinching UK consumers choose cheaper products from discounters such as Aldi and Lidl rather than luxury alternatives.
This has wiped 6% off the value of the soft tissue paper market in the UK
the future of the market looks far from rosy(玫瑰色的,乐观的), with sales expected to fall further to 1.11 billion pounds in 2016
despite an increase in the UK population and a subsequent rise in the number of households
Strength, softness and thickness remain the leading indicators of toilet paper quality
a small proportion of consumers preferring more luxurious alternatives, such as those with flower patterns or perfume
highlighting how overall the environment is much less of a consideration for shoppers than product quality